The Communicus Advertising Evaluation System

The most accurate and actionable in-market advertising evaluation and diagnosis system, the Communicus System:

• Enables clients to isolate the impact of advertising on marketplace performance;
• Quantifies and provides insights that can improve the ROI of advertising;
• Isolates the impact of a campaign by medium and by message;
• Quantifies the impact of new media (eg, Interactive) on a comparable basis with existing media;
• Is based on developmental work conducted by the Advertising Research Foundation;
• Is the ‘gold standard’ in advertising evaluation and diagnosis, with numerous major advertisers as clients;
• Has measured $30billlion worth of advertising in the past twenty years, and utilizes extensive normative databases in the analytic phase.

Study design and analysis is conducted by CCS Research Alliance personnel with extensive experience in the creation, planning and implementation of advertising programs:

• Insuring relevance and actionability findings beyond what you would expect from a typical marketing research vendor.

For more information on the Communicus System, please visit Communicus.com